The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion industry. Our mission is simple: build fashion’s global membership community to open, inform and connect the industry.
Serving members in more than 125 countries, BoF combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events and experiences, powering positive change in fashion and the wider world.
Over time, this pioneering approach has made BoF the leading source of intelligence for the industry, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting and analysis anywhere else.
Today, our talented team of reporters, editors, analysts, engineers, designers, marketers, brand strategists and more numbers more than 100 people in London, New York, Paris and Shanghai. Together, we create world-class content, services and experiences including BoF Professional (exclusive insight, analysis and opinion), BoF Careers (connecting the best talent with the best job opportunities), BoF Education (fashion’s platform for online learning), BoF China (a Chinese language edition), VOICES (an annual invitation-only event for leading thinkers and innovators) and the BoF 500 (an index of the people shaping the global fashion industry).
A sample of quotes from the industry's press coverage:
Macleans Magazine, Toronto
"100 Most Influential Men in Britain."
British GQ, London
"50 Most Influential Global Indians."
Indian GQ, Mumbai
"In the jungle of fashion blogs, BoF stands out as a success story."
Le Monde, Paris
"The Blog Power List."
"The New Voice of Fashion."
Lux Magazine, Singapore
"25 New Fashion Faces to Watch."
British Vogue, London
"Indispensable for the multi-billion dollar industry"
"Up-to-date news and strategy in the fashion sphere."
"A daily destination for fashion's most influential power players."
Elle.com, New York
Grazia Daily, London
"An invaluable portal."
Lane Crawford, Hong Kong
"The thinking person's go-to fashion blog."
"Steadily gaining a genuine podium."
NYmag.com, New York
"A must-read blog for everyone in the fashion industry."
The Star, Toronto
"Created as a blog…now an industry authority."
Vogue Italia, Milan
"For anyone with a keen interest in international retail."
Japan Times, Tokyo
The Business of Fashion
Imran Amed, Founder, CEO & Editor-in-Chief
Josephine Wood, Executive Assistant, Office of the CEO
Rahul Malik, Head of Strategy
Amanda Dargan, Director of Strategy
Diana Lee, Director of Research and Analysis
Jael Fowakes, Senior Brand Marketing Manager
Vikram Alexei Kansara, Editorial Director
Tim Blanks, Editor-at-Large
Robb Young, Global Markets Editor
Brian Baskin, Deputy Editor
Anouk Vlahovic, Managing Editor
Scarlett Fillingham Burrows, Senior Editorial Operations Manager
Janet Kersnar, Executive Editor
Sarah Kent, London Editor
Hannah Crump, Associate Director, Editorial Strategy
Tamison O’Connor, Senior Editorial Associate
Zoe Suen, Senior Editorial Associate
Rachel Deeley, Editorial Associate
Darcey Sergison, Editorial Apprentice
Jessica Hall, Social Media Manager
Munashe Ashlyn, Social Media Associate
Robert Williams, Senior Correspondent, Europe
Lauren Sherman, Chief Correspondent
Diana Pearl, Associate Editor
Chantal Fernandez, Senior Correspondent
Sheena Butler-Young, Senior Correspondent
Chavie Lieber, Correspondent
Cathaleen Chen, Correspondent
Alexandra Mondalek, Senior Editorial Associate
MC Nanda, Editorial Associate
Joan Kennedy, Editorial Apprentice
Casey Hall, Asia Correspondent
Contributing Editors & Columnists
Olivia Howland, Head of Studio
Robin Mellery-Pratt, Senior Director of Content Strategy
Alice Gividen, Content Strategist
Sophie Soar, Senior Associate, Content Strategy
Shenel Wickramaratne, Content Strategy Apprentice
Kate Vartan, Project Manager
Isabelle Schoo, Project Manager
Stephanie Halfmann, Associate Director, Events and Special Relations
Niamh Coombes, Events Associate
Emma Clark, Multimedia Director
Keven Bobby Blanco, Junior Multimedia Editor & IT Manager
Elizabeth Ashamu, Associate Producer
Chelsea Carpenter, Senior Graphic Designer
Amy Vien, Junior Creative
Nick Blunden, President
Johanna Stout, Head of Brand and Community Partnerships
Matthew Cullen, Senior Director, Business Development
Kizzy Thompson, Director, Strategic Partnerships
Alex Rowe, Associate Director, Business Development
Hannah Ryan, Associate Director, Business Development
Gary Antonio Clark, Business Development Manager
Laura Bateman, Senior Customer Relationship Associate
Alexander Holder, Senior Associate, Customer Success
Joan Cheng, Managing Director, North America & Head of Organisations
Victoria Diez, Senior Business Development Manager, Strategic Partnerships
Lily Mummert, Senior Business Development Manager, Strategic Partnerships
Jeremy Vargas, Business Development Manager
Tobi Idowu, Account Manager
Alexandra Billet, Senior Business Development Manager, France
Anna Rawling, Head of Growth Marketing
Sharon Elizabeth Emecz, Marketing Specialist, Customer Engagement and Retention
Sophie Tanner, Marketing Manager
Amy Warren, Senior Marketing Manager
Safia Bah, Marketing Associate
Audrey Stöckinger, Marketing Associate
Liam Trayler, Customer Experience Manager
Jade Man, Senior Customer Service Associate
Emily Fraser, Customer Service Associate
Fraser Park, Chief Financial Officer
Hailey Wojcik, Global Head of People
Alvin Chan, General Counsel
Juliet Clark, Senior People Director
Rachel Lochery, Head of Commercial Finance
Carmen Joan Le Saouter, Financial Controller
Sarah Mandeville, Senior Talent and People Partner
Helen Orayinka, Commercial Finance Analyst
Kristina Moritiwon, Finance Associate
PRODUCT & TECHNOLOGY
Walter Badillo, Chief Technical Officer / Head of Individuals
Emily Penny, Head of Product
Damjan Znidarsic, Head of Technology
Alexander Bond, Associate Product Director
Emily Chambers, Senior Product Manager
Jatinder Thandi, Senior Product Manager, Business Intelligence
Natalie Mugavero, Senior Product Manager
Bish Sinha, Senior Data Analyst
Tala Esber, Product Manager
Soho Works, 2, Television Centre, 101 Wood Lane, London W12 7FR, United Kingdom
The Business of Fashion’s core mission is to open, inform and connect the global fashion industry. At the core of this mission is our dedication to creating, curating and distributing high-quality news and analysis. We do this with complete editorial independence, free from investor influence, commercial pressures or personal bias. Here is an outline of our business model and the measures we take to maintain our integrity.
HOW BoF MAKES MONEY
The Business of Fashion derives the majority of its revenue from users who subscribe to BoF Professional, our paid news and analysis product, which means we are first and foremost accountable to our readers. We also generate revenue from users who pay for access to events like BoF VOICES and commercial partners which advertise, sponsor events or pay for services associated with BoF Careers, our platform for jobs and career advice.
OUR STANDARDS & ETHICS GUIDELINES
Our journalism is rooted in balanced reporting, fairness and integrity.
We do not take payments of any kind in return for editorial coverage.
We do not adjust editorial content to the wishes or interests of commercial partners, shareholders or other financial backers, nor do we avoid covering subjects that may be sensitive for commercial partners, shareholders or other financial backers.
All investors have signed shareholders’ documentation guaranteeing BoF’s complete editorial independence.
All advertising content must be clearly distinguishable from editorial content. As such, all sponsored content or other “native advertising” content must prominently display the following disclaimer: “Sponsored Content.”
All sponsored content or other “native advertising” content created on behalf of commercial partners is done so by BoF’s commercial team.
BoF correspondents have no involvement in the creation of advertising content.
BoF correspondents are governed by conflict-of-interest guidelines ensuring there is absolutely no overlap between their coverage and any personal financial activity.
BoF correspondents do not accept gifts in return for coverage.
The one exception to this rule is travel for the purposes of facilitating editorial coverage. In such cases, the fact that the trip was paid is always disclosed.
BoF correspondents who plagiarise or knowingly provide false information for publication are not tolerated.