Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

Case Studies & Reports

Report

The State of Fashion: Technology — Download the Special Edition

Case Study

How to Seize Fashion’s Gaming Opportunity — Download the Case Study

Report

The Opportunity in Digital Fashion and Avatars Report | BoF Insights

Latest News & Analysis

Why Fashion Hasn’t Given Up on Crypto

Some see the crypto downturn as a way to weed out weak projects, chase away the speculators and clear the way for builders who see web3’s long-term value.

How Technology Is Tearing Down Fashion’s Value Chain Siloes

Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.

The Fashion Industry’s War on Clothing Tags

The fashion industry hates those annoying clothing labels as much as you do.

Balenciaga, Prada and Thom Browne Will Be the First Brands on Meta’s Virtual Fashion Store

Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Get Ready for More Lawsuits Like Adidas v. Nike

Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.

Where Fashion-Tech Investors Are Putting Their Money

Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.

What Brands Need to Know About Accepting Cryptocurrency

Gucci, Balenciaga, Farfetch and others are adopting crypto payments. But before brands follow, they need to consider a number of factors, from how to handle transactions to the risks involved.

The Secrets to Sustained Success on TikTok

At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.

How the Smart Money in Fashion Is Thinking About Web3

Investors with track records of predicting where fashion is headed have their own ideas of where the big opportunities lie in web3.

The Technologies Reinventing Physical Retail

In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.

Felix Capital Is Backing Web3 Natives With New Funds

With its funds doubling to $1.2 billion, the venture-capital firm is searching for the next wave of companies that will enable consumers’ increasingly digital lifestyles.

How Fashion Can Use Digital IDs

Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon discuss what giving every garment a digital identity could do for fashion.

The News in Brief
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