Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.
There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.
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