The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
Sustainability
How fashion can do better for people and the planet.
Highlights
In a sea of unsubstantiated claims about sustainability, BoF’s Sarah Kent explains why it's so hard to measure impact, and what sort of regulation could be coming for fashion.
For the first time, brands including Stella McCartney, Balenciaga and Hermès are bringing products made of buzzy mushroom-based materials to market, a critical test for whether the next-generation fabrics could one day hit the mainstream.
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