Beauty
Analysis and advice on the fast-evolving beauty business.
Highlights

How Glossier Lost Its Grip

The direct-to-consumer pioneer, which popularised millennial pink and dewy skin, can’t keep up with an evolving beauty industry, customer and retail landscape.

How Beauty Brands Are Building Their Tech Muscle

With the past year’s flurry of tech-focused mergers, acquisitions and partnerships, the beauty industry increasingly resembles Silicon Valley. But the bets on beauty tech are just beginning.

Case Studies & Reports

Case Study

Sephora’s Bid to Dominate Global Beauty Retail — Download the Case Study

Report

Building Resilience and Value in Fashion’s Supply Chain | BoF Insights

Case Study

The Complete Guide to Influencer Marketing — Download the Case Study

Latest News & Analysis

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.

What’s Next for Beauty YouTubers?

Vloggers shot the beauty industry to new heights. But years of non-stop content creation has left many of YouTube’s biggest names burnt out and looking to new avenues.

What Went Wrong at Revlon

It was a slow decline for the 90-year-old company, which was found itself crippled by massive debt, a pandemic, supply chain issues and growing competition from start-up brands changing beauty ideals and culture.

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Does a $1 Billion Brand Still Have Indie Cred?

Byredo is a leader in the booming niche fragrance space. Can it maintain that status now that it’s been acquired by Puig?

How Lipstick Became Luxury’s Hottest Accessory

Brands like Dries Van Noten and Hermès have turned a traditionally disposable makeup item into an ultra-luxe collectable product — with a price tag to match.

Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.

Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?

Beauty’s Place in the Metaverse

Across the industry, brands are experimenting in the metaverse by launching NFTs, digital storefronts and virtual products for avatars in worlds like Decentraland and Roblox.

Chanel’s Beauty Business Could Be Majority DTC ‘Within A Few Years’

CFO Philippe Blondiaux told BoF that beauty e-commerce sales jumped 32 percent last year, and the brand opened more than 50 standalone cosmetics boutiques as the division reduces its reliance on wholesale partners.

The Search for the Next Skin Care Trend

Garance Doré, one of the original fashion bloggers, is launching a brand that embraces simple, French-inspired beauty routines, in a market where multi-stage regimens are the norm.

THE NEWS IN BRIEF