Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.
Alo Yoga, a yoga-wear and accessories brand, is allowing its corporate employees to convert part or all of their checks to crypto and will accept the currency on its e-commerce site, too.
Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.
Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon discuss what giving every garment a digital identity could do for fashion.