Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Big Data and AI can power one-to-one experiences that build long-term loyalty.
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
One of many fast fashion players from China trying to use the Shein playbook to chip away at Boohoo and Fashion Nova is a new brand from e-commerce giant Alibaba.
Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.
Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped.
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.