Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.
Big Data and AI can power one-to-one experiences that build long-term loyalty.
AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.
Shares in Zalando fell on Thursday after the German online fashion retailer said it had spent more on marketing to keep its customers shopping online
The long-term partnership between the European e-commerce platform and LVMH-owned beauty retailer will launch in Germany in the fourth quarter and extend to other European countries in 2022, Zalando said Tuesday.
German online fashion retailer Zalando said on Thursday it will add another five warehouses to its network of 10 by 2023 as it raised its outlook
We collate every job opportunity now live on BoF Careers for applicants seeking work in Europe and share exclusive insights and insider tips from hiring managers at Calvin Klein and Zalando.
The pandemic has accelerated digital adoption. Successful fashion players must optimise their online experience and channel mix while finding persuasive ways to integrate human touch.
Ritter, responsible for strategy and communications on the management team, said he wanted to prioritise his wife’s professional ambitions and growing family.