Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?

The market may be cooling, but a number of in-demand brands remain of interest to financial backers. BoF identifies the top targets.

In a little more than one year, luxury e-commerce stocks, from Farfetch to The RealReal, have plummeted from astronomical highs to trading at significant discounts to benchmark Amazon.

Last week, the euro neared parity with the dollar for the first time in 20 years, reflecting a darkening outlook for Europe’s economy as well as moves to curb inflation in the US. For the luxury sector there may be an upside to the shift.