Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.
As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.
It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.
Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.
The conglomerate’s minority investment in UK-based beauty brand Haeckels speaks to a beauty acquisition space that prioritises earlier-stage companies and greater autonomy for brands.
This week, everyone will be talking about the start of the Lunar New Year and Winter Olympics, Estee Lauder’s outlook for the beauty market and the latest data on retail’s labour shortage.
Estée Lauder named Mark Loomis president for North America and Joy Fan head of China, while Neiman Marcus Group announced three new senior hires.
The Italian e-commerce firm named Yoox Net A Porter Group vet Alessandra Rossi chief executive officer, while British Vogue’s Olivia Singer will join i-D.