After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

For most of its first two decades, Farm Rio was little known outside its native Brazil. But since entering the US in 2019, the dressmaker has made a splash in contemporary womenswear, with sales reaching $50 million in its new market last year. Next up: Europe.

In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their physical retail networks into omnichannel shopping journeys.

The American retailer wants to reach $10 billion in sales by 2027, with plans to open more stores, expand into new categories and potentially buy other fashion companies.