Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Miuccia, Raf and the Future of Prada

Inside fashion’s most idiosyncratic, influential duo and the challenge of balancing creative complexity with a big brand’s need for clarity.

Case Studies & Reports

Case Study

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

Case Study

Can Selfridges Future-Proof the Department Store? Download the Case Study

Report

The Future of Fashion Resale Report | BoF Insights

Latest News & Analysis

Virtual Fashion for $8.99 Isn’t the Answer

This week, Meta began selling low-cost digital outfits by Balenciaga, Prada and Thom Browne, sparking a debate on how virtual fashion fits into the luxury business model.

Acne’s Plan to Step Into the Spotlight

The low-key Swedish luxury label built a $285 million business trading in effortless, understated cool. After growth stalled during the pandemic, the brand is shaking up its retail and marketing strategies in a bid to regain consumers’ attention and reinvigorate sales.

Luxury Sales Set to Grow by 5 to 15% This Year, Bain Says

The global luxury market accelerated sharply in early 2022, the consultancy found, but risks slowing due to macroeconomic pressures and Covid-19 lockdowns in China.

For Luxury Brands, ‘More of the Same’ Doesn’t Cut It Anymore

This week, everyone will be talking about the men’s shows in Milan and Paris, plus a big NFT conference in New York.

Ann Demeulemeester’s Enduring Modernity

‘I do not like timeless,’ said the Belgian designer, whose freshly opened retrospective highlights a body of work that is both of its time and completely modern. What does that spell for her brand’s reboot under Claudio Antonioli?

Looking for Activewear’s Future? Better Call Saul

From voguing balls to top fashion competitions, young Londoner Saul Nash has been taking home trophies. Who better than a dancer to understand clothes that need to move?

Kering Aims to Double Saint Laurent Sales to €5 Billion

The group said it would grow the label’s retail network worldwide, including a deeper push into the US.

Natacha Ramsay-Levi and Bianca Saunders Join New Leather Design Collective

Netherlands-based manufacturer Ecco Leather also tapped designers Kostas Murkudis and Isaac Reina to found AT.Kollektive, a new design project that aims to highlight the creative potential of leather.

Louis Vuitton’s Shifting Celebrity Strategy

The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.

In Rare Reunion, ‘Antwerp Six’ Answer Students’ Questions

Five members of the legendary Antwerp Six — Walter Van Beirendonck, Dries Van Noten, Ann Demeulemeester, Dirk Van Saene and Marina Yee — discuss the pressures of being a designer, how the industry has changed and staying true to yourself, courtesy of Belgian magazine Knack Weekend.

What Adidas X Gucci Means for Gucci — and Adidas

This week, everyone will be talking about the long-anticipated release of Gucci X Adidas merchandise, the Global Fashion Summit in Copenhagen and US inflation data.

How Nili Lotan Built a $100 Million Brand

For the last 19 years, the Israel-born designer has developed her independent American fashion label by producing high-quality, timeless basics.

THE NEWS IN BRIEF